11 New Activewear Brands to Know 2023: Cute Activewear for Women
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New Activewear Brand: SET ACTIVE
An Instagram favorite, SET ACTIVE became a cult brand thanks to its ribbed sets that move with you—whether you’re working out or just running errands. The brand is so beloved on the Internet, with more than 400,000 followers on Instagram alone, that it's practically an influencer in its own right.
SET ACTIVE
Sportbody Bike Shorts

SET ACTIVE
Sportbody Bike Shorts
Credit: CourtesyThese Sportbody bike shorts are a favorite among SET ACTIVE's most devoted fans for their sleek, smoothing fabric that wicks away moisture and helps keep you cool—even during an intense set of squats.
SET ACTIVE
Sculptflex Contour Bra

SET ACTIVE
Sculptflex Contour Bra
Credit: CourtesyFor low- to medium-impact workouts, this contour bra is perfect. It doesn't feature an underwire but balances the sexiness of a sweetheart neckline with the structure of its under-bust seams. And is it cute enough to even wear on its own styled under a blazer? Absolutely.
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New Activewear Brand: HÉROS
HÉROS was founded in 2017 by stylist Joni Kilmurry, and it’s been a quiet favorite among editors and athletes alike since. The brand’s minimal, West Coast ethos plays out with neutral colors in elegant, understated silhouettes that reimagine what activewear should and could be.
HÉROS
Gray The 80s Leggings

HÉROS
Gray The 80s Leggings
Credit: CourtesyThese recycled polyester jersey leggings basically look like they came straight from a Jane Fonda 1982 workout video. Need we say more?
HÉROS
HÉROS Khaki 'The Biketard' Jumpsuit

HÉROS
HÉROS Khaki 'The Biketard' Jumpsuit
Credit: CourtesyWhat do biker shorts look like when combined with a unitard? Well, like HÉROS's biketard, of course. It gives you the best of both in one perfect army green package.
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New Activewear Brand: Le Ore
Though you’ve likely heard of luxury athleisure brand Bandier, you may not have seen its newest private label brand: Le Ore. The new line launched in 2021 amid the pandemic’s rise in quarantine athleisure, but it’s quickly become a staple in every gym, especially those that exist outside our livings rooms.
Le Ore
Le Ore Rimini Pant

Le Ore
Le Ore Rimini Pant
Credit: CourtesyThese comfy pants are great for after your workout, too.
Le Ore
Le Ore Fiori Asymmetric Bra

Le Ore
Le Ore Fiori Asymmetric Bra
Credit: CourtesyThis double-layer sports bra is made to turn heads.
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New Activewear Brand: Bandit Running
Founded earlier this year by members of an NYC run club who wanted to evolve the experience of running, Bandit is a community-first brand with technical fabrics and supportive designs that can be worn on and off the track. Their goal is to create pieces that work well for experienced runners, but also those of us who prefer to do light jogs around the park. Bandit Running is for everyone, regardless of your mile time.
Bandit Running
SUPERBEAM 3" Compress Short

Bandit Running
SUPERBEAM 3" Compress Short
Credit: CourtesyCompression shorts that won't budge are a workout must-have.
Bandit Running
Current Tank

Bandit Running
Current Tank
Now 15% Off
Credit: CourtesyWorkout or not, this tank is an essential.
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New Activewear Brand: OpéraSPORT
Established in 2019, sustainable Copenhagen-based brand OpéraSPORT focuses on well-made, timeless pieces with an athletic twist. Not to mention, it also sells sleek blazers, luxe knits, and denim jackets to wear out after your sweat session that are the epitome of Scandi-girl cool.
OpéraSPORT
Short Sleeve Hana Rib Top

OpéraSPORT
Short Sleeve Hana Rib Top
Credit: CourtesyPair it with bike shorts for your workout, then with a leather jacket for a night out.
OpéraSPORT
Rolando Unisex Sweatshirt

OpéraSPORT
Rolando Unisex Sweatshirt
Credit: CourtesyCan confirm: This is the softest sweatshirt ever.
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New Activewear Brand: Matek
Matek's sporty pieces seek to make outdoor exercise and low-impact activity more manageable, and it's one of our favorite eco-friendly activewear brands. Its brand ethos is also centered on inclusivity with sports bras that are nursing friendly, and the kind of model age-range unheard of in the activewear space.
Matek
Serval Squared Sports Bra

Matek
Serval Squared Sports Bra
Credit: CourtesyA square-neck bra with a supportive racer-back is always a good idea.
Matek
Jerboa Short

Matek
Jerboa Short
These bike shorts are made from a soft, stretchy recycled nylon.
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New Activewear Brand: Abercrombie YPB
Abercrombie is having a renaissance recently, and the newest iteration of the brand looks nothing like it did in the early 2000s. A particularly exciting development is the brand's first activewear line ever, YPB, Your Personal Best. Not only does it have the sleek and monochromatic pieces that are seriously trending right now, but it also comes in sizes XXS to 2XL—plus, a Curve Love fit—with prices ranging from $29 to $100.
Abercrombie YPB
Corset Squareneck Tank

Abercrombie YPB
Corset Squareneck Tank
Credit: CourtesyThe best thing about this compression tank is that you can wear it with jeans too.
Lauren Caruso is a freelance writer, consultant, and digital media strategist that splits her time between NYC and Los Angeles. She has more than ten years of experience within the publishing industry with a focus on fashion, beauty, and lifestyle, with tenures at Refinery29, Allure, and The Zoe Report.
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